10 Neo J-Pop Artists Breaking The Mold In 2024: Fujii Kaze, Kenshi Yonezu & Others | GRAMMY.com (2024)

10 Neo J-Pop Artists Breaking The Mold In 2024: Fujii Kaze, Kenshi Yonezu & Others | GRAMMY.com (1)

(Clockwise from upper left): Atarashii Gakko!, Ikura of Yoasobi, Hiroa f*ckuda and Moeka Shiotsuka of Hitsuji Bungaku, King Gnu

Photos: Scott Dudelson/Getty Images for Coachella, Dana Jacobs/Getty Images, Justin Shin/Getty Images, Gene Wang/Getty Images

list

Japan’s domestic pop market has incredible depth and growing Western interest. From Vocaloid acts to anime-centric productions and a plethora of genre-bending releases, the country's musicians and solo artists are breaking ground and making noise.

Douglas Markowitz

|GRAMMYs/May 23, 2024 - 01:38 pm

At this year’s Coachella, Japan’s music industry made a statement: out with the old, in with the new. Where previous years hosted legacy acts like Utada Hikaru and Kyary Pamyu Pamyu, up-and-coming hitmakers YOASOBI and cult favorites Atarashii Gakkou! played to sizable crowds in 2024. They represent just the tip of the iceberg for Japanese musicians touring stateside: J-R&B star Fujii Kaze will tour the country this month, and numerous acts have seen exposure abroad thanks to anime soundtrack work and streaming playlists such as Spotify’s Gatcha Pop.

Anime, by far the country’s biggest cultural export, is a major factor in Japan’s music industry, with songs composed for animated films, TV, and streaming projects — and to a lesser extent video games — making up a growing number of the country’s most dominant pop hits. "Anison," or anime songs, have become extremely prestigious commissions for the country’s pop musicians, especially for younger artists who have seen anime gain traction both in Japan and internationally.

That younger generation is now taking control of the charts, and making inroads into international markets by leaning into what makes their music and culture unique. For musicians like Kenshi Yonezu, vocal synthesizer software Vocaloid allowed them to develop their own musical voice on their own terms. The most famous Vocaloid artist, Hatsune Miku, also played Coachella this year as a video-projected anime avatar. There’s also remarkable freedom to play with genre in J-pop. Acts freely swap between sounds —from alternative rock to funky city pop, or R&B to electro-pop — in the span of a few songs.

These factors have made Japan’s domestic pop market one of the most interesting to watch in the world. It’s gotten to the point where top English-language artists aren’t seeing the success they used to in the country, largely because the Japanese public has shifted its attention toward Korean and domestic artists. For Westerners, Japan can seem like another world, and this is especially true for its music scene.

To bridge the gap, GRAMMY.com has created a primer to 10 of Japan’s most interesting new acts. Who knows, you might just see them stateside soon.

Ado

Japan isn’t exactly a happy country. Social pressure is high, the economy has been stagnant for years even before its current monetary crisis and its brutal work culture is not exactly the envy of the world. Young people often feel as though they have nothing to look forward to but misery, so when someone comes along and says it’s okay to tell the adults in your life to f— off, it resonates.

This is essentially how 22-year-old singer Ado (born 2002) became the voice of Gen Z. Late in 2020 amid the stresses of the COVID-19 pandemic, she burst onto the J-pop scene with "Useewa," a rock-centric track composed by Vocaloid producer Syudou whose title translates, roughly, to "Shut the f— up." Detailing the angst of having to grin and bear the conformity of adulthood and the satisfaction of rejecting it, the song clearly struck a chord with young people in Japan. The song’s brash lyrics also sparked a moral panic from parents and the media over its anti-conformist message.

Ado’s charismatic, fiery vocal delivery, coupled with a nasty anime visual, really sells the whole package, making it a rage-filled counterpart to YOASOBI’s similarly disaffected "Yoru ni Kakeru."

"Usseewa" topped the Billboard Japan Hot 100, the Oricon Digital Singles and Streaming charts, and the Spotify Viral 50 Japan. The video reached 100 million views on YouTube within 150 days of release. Ado has since earned more hits, furthering her wild persona with the even louder and wilder "Show." She also earned a starring role as a singer in One Piece Film: Red, the most recent theatrical installment of the biggest manga franchise in the world.

Atarashii Gakko!

There’s a saying in Japan about the risks of refusing to conform to society’s expectations: "The nail that sticks out gets hammered down." When it comes to finding success on the international music market, however, the opposite seems to be true. The world loves Japan when it’s at its zaniest and most distinctive, and artists that lean into this are often able to build a following abroad.

Case in point: A rapping girl group wearing vintage-inspired sailor-suit school uniforms called Atarashii Gakko! (translation: New School). The group just played Coachella and, prior, performed on "Jimmy Kimmel Live." To be sure, a lot of the foursome’s appeal is in the visual department. The group’s wild, Beastie Boys-esque video for "Tokyo Calling" pairs their sukeban girl gang-style outfits with a plethora of retro visual references: kaiju films like Godzilla, Super Sentai, even Bollywood-style dance. Musically, they’re just as mixed up, having taken on ‘80s city pop in "Otonablue" as well as adding to Japan’s legacy of unique hip-hop on "NAI NAI NAI."

The group’s ethos since forming in 2015 has been to shine a new path for Japan’s youth by embracing individuality and nonconformity, and it’s paid dividends so far. Their new album, AG! Calling, is set for release June 7.

Creepy Nuts

There’s a lot of bizarre, potentially conflicting elements in Creepy Nuts’ hit song "Bling-Bang-Bang-Born." There’s the sound-effect-bubble title, the anarchic rapping of vocalist R-sh*tei, and producer DJ Matsunaga’s use of a Jersey Club beat (a trend with forward-thinking East Asian pop acts). There’s also the fact that it was composed for an anime about…wizards with muscles?

In any case, the theme song for the TV anime "Mashle: Magic and Muscles" has pulled some chart magic of its own, topping the Billboard Japan Hot 100 for eight weeks straight earlier this year, largely thanks to the viral "BBBB dance" challenge. The duo have also taken the song worldwide, reaching No. 8 on Billboard U.S.’s Global 200 and performing the song on Global Spin. If you want to find the biggest J-Pop hit of this exact moment, look no further.

Fujii Kaze

Raised in small-town Okayama prefecture in the western reaches of Japan, Fujii Kaze is being positioned as the next big artist to emerge from the country. He toured Asia in 2023 and will come to America this May; he also launched the Japanese version of Tiny Desk Concerts earlier this year. He’s also been working with international talent, such as Kendrick Lamar and 21 Savage producer DJ Dahi on the piano-driven hip-hop track "Workin’ Hard."

The video for "Matsuri," in which Fujii (the artist lists his surname first) traipses around a Japanese garden and parties with foreigners at a traditional mansion, feels almost like a tourist advertisem*nt for the country, projecting an image of refined, effortless Japanese cool. Recent song "Hana," produced by Charli XCX and Utada Hikaru collaborator A. G. Cook, feels even more like a play for the international market with a ‘70s California soft rock backing track and a visual that puts Fujii on a journey through the desert.

Herein lies the secret to Fujii Kaze’s appeal: he’s hot and cool at the same time. His success is predicated not just on good looks and buttery croon, but on a smooth, easygoing persona that feels native and international at the same time. "Matsuri," with its chill yet glamorous R&B production and can’t-be-bothered lyrics ("there’s no reason to suffer / no need to be disappointed / I really couldn’t care less") exemplifies his laid-back mentality. He’s also, notably, shunned the anime market, preferring to put his songs in basketball promos and telecoms commercials – anime is cool enough for Megan Thee Stallion but not for Fujii, it seems.

Hitsujibungaku

Just as grunge reignited America’s love of rock music in the ‘90s, Japan also embraced guitar-oriented, pop-rock in the same decade thanks to bands like B’z, Number Girl, Southern All-Stars, Asian Kung-Fu Generation, and Visual Kei groups like L’Arc-en-Ciel and X Japan. As the U.S. began to embrace hip-hop and dance-pop in the 2000s, rock and metal persisted in the Japanese mainstream. New bands continue to perform at "live house" venues in hip areas like Tokyo’s Shimokitazawa neighborhood, while groups playing niche styles like math rock, shoegaze, and metalcore have found support. CHAI, tricot, Alexandros, Otoboke Beaver, and Official Hige Dandism are just a few bands that have emerged from this milieu in recent years to success at home and abroad.

Tokyo-based trio Hitsujibungaku offers a good starting point of where Japan’s rock scene is going. The majority-female group found success on the anime song circuit last year, delivering the end credits track for mega-popular TV anime "Jujutsu Kaisen." "More than words" which became the lead single for their recent album 12 hugs like butterflies, immediately stuck out for its shuffling, nostalgic melody, and evocative, fuzzy layering of guitar tone influenced by shoegaze.

Kenshi Yonezu

More than most mega-successful J-pop artists, Kenshi Yonezu owes his success to the Vocaloid and internet music communities in which he forged his artistry. Raised in rural Tokushima, he began his career as a teenager in the late 2000s, uploading music to the video site Nico Nico Douga under the name Hachi, and soon found his most successful tracks were the ones that used Vocaloids like Hatsune Miku. Like many artists in the digital age, Yonezu’s early work was entirely DIY, as thanks to Vocaloid he was able to produce, write, and even design artwork for his music all on his own.

Eventually, Yonezu signed to a major label and began to split time between his Vocaloid tracks as Hachi and music made under his own name. His album Bootleg won Album Of THe Year at the Japan Record Awards in 2018, and he became known for tender, uptempo ballads like "Uchiage Hanabi" and "Lemon" (the latter of which still reigns as the most-viewed video by a Japanese musician on YouTube with over 800 million views).

Two high profile anime commissions have driven Yonezu’s star beyond Japan. In 2022, he produced the opening theme for the highly-anticipated adaptation of Tatsuki Fujimoto’s acclaimed manga Chainsaw Man. "Kick Back" departed from Yonezu’s biggest hits by leaning into the show’s action premise with drum and bass beats and an aggressive guitar melody. Buoyed by the anime’s success, "Kick Back" topped the Oricon and Billboard Japan singles charts and even charted in the U.K., Canada, and the U.S., where it became the first Japanese-language song to be certified gold by the RIAA.

Then in 2023, he produced and sang "Spinning Globe," the end credits theme for Hayao Miyazaki’s first film in a decade, The Boy and the Heron. It was the first time the anime auteur, who usually uses older pop music or score from usual composer Joe Hisaishi, had chosen a contemporary pop artist to write for him.

King Gnu

King Gnu aren’t afraid to mix it up. They gained acclaim in Japan by pursuing a pop rock sound that’s one part city pop, one part hip-hop. Tracks like "Hakujutsu" and "Kasa" pair sick riffs and boogie basslines with turntable scratching and delicate, yet powerful vocals from Daiki Tsuneta and Satoru Iguchi.

Last year they scored a major hit with "Specialz," which was used as an opening theme for popular anime "Jujutsu Kaisen." Setting the mood for the show’s bleak second season with metallic techno drums and brawny guitar riffs, the menacing song peaked at No. 2 on the Billboard Japan Hot 100 and currently has over 166 million Spotify streams. Tsuneta also leads the collective millennium parade, who lean toward electronic music and scored a hit with "U," from the Mamoru Hosoda musical anime BELLE.

MAISONdes

Conceptual projects are much more common in the Japanese pop landscape than one might expect. Case in point: MAISONdes. While not a band or a collective, MAISONdes is an imaginary apartment building where lonely hearts find solace in song. The virtual building is accessible through a website, and each song produced for the project is assigned a room number and created by a randomly-paired team of producers and vocalists that changes with each track. Participants have included chart star Aimer and VTubers such as KAF and Hoshimachi Suisei.

Too complicated? Too weird? At least the music is good, focused on high-energy electro pop reminiscent of Kyary Pamyu Pamyu, idol pop, and the Vocaloid, anisong, and netlabel acts of recent decades. As such, the most high-profile MAISONdes tracks have been those produced for anime and promotional campaigns. They’ve done all the opening and ending themes for the recent TV anime reboot of classic comedy manga "Urusei Yatsura," and their most recent track, "Popcorn" was a collab with Sanrio celebrating the 50th anniversary of Hello Kitty, one of the original kawaii culture icons. The hyperactive song gained a million views on YouTube within three days of being posted.

Vaundy

City pop — the ‘70s and ‘80s musical movement that blended American funk and AOR with disco and synthpop — looms large in the J-pop landscape. Although its revival has somewhat peaked following the pandemic, that hasn’t stopped guys like Vaundy from channeling the sound into their own music.

His breakout hit "Tokyo Flash" paired the grooves of the city pop era with a more down-to-earth arrangement with simpler production. Further attempts to modernize the sound have also found success: "Todome no Ichigeki," written for the popular anime "Spy x Family," featured a grand, orchestral instrumental and a guest verse from rapper Cory Wong. With romantic lyrics reminiscent of City Pop king Tatsuro Yamash*ta, it’s a true return to the retro style.

Of course, like most J-pop musicians, Vaundy isn’t a stylistic purist. He’s also applied his confident vocal style to several brisk rock tracks, resulting in chart success. His heavy metal jam for the Chainsaw Man TV anime soundtrack, "CHAINSAW BLOOD," peaked at 13 on the Billboard Japan Hot 100, while the poppier "Kaijuu no Hana Uta" went to No. 2 after he performed the song on the "2022 Kohaku Uta Gassen" New Year’s Eve show.

YOASOBI

Inarguably the focal point of contemporary J-pop, no other act has defined the current era in Japan more than YOASOBI. The duo of Ayase and Ikura burst onto the scene in 2019 with the song "Yoru ni Kakeru," based on a short story posted on the site Monogatary. Pairing an upbeat instrumental with bleak, literary lyrics about death and suicide, it’s the most unlikely of pop hits.Released in late 2019, just as the COVID-19 pandemic began to grip Japan a few months before the rest of the world. "Yoru ni Kakeru" became a massive, award-winning smash. Billboard Japan named it the first song in its chart history to pass 1 billion streams, and Oricon named it the most-streamed song of the Reiwa era just last month.

Read more: From Tokyo To Coachella: YOASOBI's Journey To Validate J-Pop And Vocaloid As Art Forms

Since then the band have become major hitmakers and fixtures of the anison production line, writing theme tracks for hit anime like "Mobile Suit Gundam: The Witch from Mercury" and "Frieren: Journey’s End." They scored another era-defining hit with "Idol," their opening song for the controversial 2023 showbiz satire "Oshi no Ko." Responding to the anime’s twisted tale of a mysterious J-pop idol with dark secrets, the duo paired a bombastic instrumental with lyrics that perfectly capture the cardinal rule of stardom: tell all and reveal nothing.

The song became such a cultural phenomenon in Japan that YOASOBI performed it at last year’s "Kohaku Uta Gassen" New Year’s TV special flanked by dozens of J-Pop and K-Pop idols, including members of NewJeans, LE SSERAFIM, and Nogizaka46.

A Guide To Cantopop: From Beyond And Sam Hui To Anita Mui

10 Neo J-Pop Artists Breaking The Mold In 2024: Fujii Kaze, Kenshi Yonezu & Others | GRAMMY.com (2)

JO1

Photo: LAPONE Entertainment

interview

With a new album, 'HITCHHIKER' out in the world, JO1 are on a road to success. The 11-member J-pop act spoke with GRAMMY.com about their impressive past year, and their hopes for the future.

Ivana E. Morales

|GRAMMYs/May 29, 2024 - 01:13 pm

Immersed in a sea of lights and basking in the clamor of tens of thousands of fans at the Kyocera Dome in Osaka, one of Japan's largest venues, JO1 felt a profound fulfillment. The 11-member J-pop group brimmed with gratitude at the realization that the road to their shared dream had stretched wide open.
Over a video call from Tokyo,
vocal leader Junki Kono reminisces about the power of JO1's two November shows at the dome — his former employer. "I was impressed by the fact that I was seeing the same view but from completely different sides – from the perspective of a security guard to the one of an artist," he tells GRAMMY.com. "In the next dome concert, I want our fans to be more excited about our performance, and I want to show them something even better."

This sense of conviction has been ingrained in JO1's DNA since the outset. In 2019, each member bet on faith and auditioned for the inaugural season of "Produce 101 Japan," a television contest aimed at creating a boy group chosen by the public. After 12 nerve-wracking episodes, Takumi Kawanishi, Issei Mamehara, Sho Yonashiro, Ren Kawashiri, Junki Kono, Shosei Ohira, Ruki Shiroiwa, Shion Tsurubo, Sukai Kinjo, Syoya Kimata, and Keigo Sato were crowned JO1.

However, the arrival of the COVID-19 pandemic forced the newly debuted group to build from scratch while their fans watched them grow from afar. Their tenacity prevailed and, today, JO1 is at a zenith where collective harmony coalesces with individual projects.

The past 12 months have been a whirlwind journey. JO1 traveled to California for their first performance stateside at KCON LA 2023 and embarked on their second arena tour, which later expanded to Jakarta, Bangkok, Taipei, and Shanghai — their first concerts outside their home country. The tour drew a total of 200,000 attendees and led to a pair of encore shows at the Kyocera Dome. Moreover, aside from new music, their solo artistry was enhanced with acting roles and other creative pursuits.

And the group has no plans to slow down. "I know that many people have a final destination in mind when planning a trip, but for me and the rest of JO1, I'm not quite sure what that final destination is," says Shion Tsurubo. "I believe what's important is that we can enjoy the process and the journey itself."

The next horizon is their eighth extended play, HITCHHIKER. Confident and lively, the six-track production pulsates with versatility, and its funky title track, "Love seeker," is a sonic adventure where to be enamored is the ultimate goal. Or, as JO1's leader Sho Yonashiro puts it, "love for everything. For our songs, our fans, and our members."

As JO1 prepares to continue running "with top speed," they pull the break for a bit and unravel the most important year of their trajectory so far. Fasten your seatbelt.

This interview has been edited for clarity.

Developing Their Artistry From The Stage To The Silver Screen

Ruki Shiroiwa: Seiji, my character [from the film You Made My Dawn], is very free-spirited, but he's also very realistic and believes that there's only life, so he does what he wants and clearly expresses what he thinks. I must say his perspective is very similar to how I live.

JO1's activities are also this way, and each performance is treated as if it's the last one. In a way, I was replicating the strength he has, which somehow also made me feel supported in all the work I did with JO1 [last year]. Seiji felt like a source of power.

Takumi Kawanishi: When [reflecting] on the current music market, it seems like there is a higher demand to create viral or trendy songs. But within that, there is always music and sounds you want to play and things you want to say. [Playing Kiyosumi in Buzzy Noise] made me realize that it's important for me to try my best to showcase the [message] that I want to convey [with my music] as much as possible.

[For my song "Heaven,"] I wrote what Kiyosumi would feel and think, and then tried to capture what I felt as Takumi Kawanishi. I had a slightly strange feeling of being both Kiyosumi and Takumi when I was writing the song, but I think that sentiment aligns with the emotional nature of the film.

Performing Stateside For The First Time At KCON LA 2023

Sukai Kinjo: We couldn't attend KCON LA when we were first invited in 2022 due to [some of us contracting] COVID-19, so when we heard that we could go the following year, we [asked] every member and the surrounding staff to stay indoors and not go outside at all. Going to KCON is a big step, so we asked our managers if we could take a break before the event to rest and [prioritize] our health.

Ren Kawashiri: We performed three songs, with the third one being a cover of "Super" by SEVENTEEN-san, and we felt the crowd's excitement increasing with each performance. Many people might not have known who JO1 was at first, but I think we were able to enjoy ourselves with the audience and have fun on stage that night. We all felt very welcomed.

Shion Tsurubo: There was a moment in the cover of "Super" where we had to lift Syoya as part of the choreography. My first thought was that I couldn't let him fall.

Syoya Kimata: I was very nervous! I could just imagine it would be so bad if I failed on stage [during my first time] in Los Angeles. I took extra care, so I was very happy when I landed [after they threw me into the air], and I continued dancing throughout the performance without worrying or thinking about it.

Junki Kono: I was proud of my members, and we were all satisfied after our performance ended. We loved Los Angeles and we actually did some filming and photoshoots around the city. We met many local people, and it was fantastic. I want to return sometime soon. I miss In-N-Out. [Laughs.]

Expanding Their Musicality On Their Third Album, EQUINOX

Takumi Kawanishi: The "colors" of JO1 have been changing little by little. During the EQUINOX era, we were allowed to produce music with a nostalgic feel, but it also had a "power-up" element. I believe everyone in our group was looking to convey this as well.

Shosei Ohira: This album has a wide range of styles. For instance, "Venus" has elegance in its melody, and "RadioVision" is a pop song with an old-fashioned, retro charm. We also had our unit songs – "Itty Bitty" and "Mad In Love." This is something that we didn't do in our previous releases, so we were able to show a new [artistic] side of JO1.

Sukai Kinjo: I believe that every time we release a new album, my vocal ability has improved a lot compared to the previous one. I will work even harder and try my best to bring my "miracle voice" to the world.

Seeing Asia On The BEYOND THE DARK Tour

Issei Mamehara: It was our first overseas tour, so I was very happy! The experience made me recognize that I love and enjoy performing with our fans, JAM, at a close distance. Jakarta was especially memorable because it was the first show, and even though there were some sound problems, JO1's performance covered it up.

Ruki Shiroiwa: We had some technical issues [in Jakarta] while performing "Venus" that caused the song to stop playing. However, we usually practice during rehearsals in case something like this happens. It became a real situation, so when the sound stopped, we all knew we had to continue dancing. Everyone who gathered in the concert venue also joined us by singing and livened things up, so it feels like a success that we were able to avoid some trouble.

Keigo Sato: The size of the venues was smaller compared to those in Japan, but we could feel the high pressure from the audience, and it was amazing.

Watching Their Dreams Become Reality At The Kyocera Dome

Shosei Ohira: It was our first time stepping onto the Kyocera Dome [as headliners], which was a stage that all the JO1 members admired. The moment I stood on [that stage], I felt my dream come true, and it was an unbelievable time. I experienced many things [in the past], and many people supported me before I got here, so I was really thankful.

Junki Kono: When I was working at the Kyocera Dome, the stage seemed to be shining, and the artists who filled the venue also looked radiant. I remember being impressed by the sound of the concerts — it shook my heart. I don’t know why, but I remember feeling like I could stand on that stage in the future, and I was telling everyone around me, including my colleagues, that I would make it happen.

[Performing at Kyocera Dome with JO1] was the moment when my efforts and words were rewarded. But I also understood that standing at the Kyocera Dome is not a goal but a passing point on the road to my dream. I found a new challenge from this experience — a dome tour.

Sho Yonashiro: When the stage doors opened, I felt like a hero. But at the same time, there was a feeling of nervousness because we were the protagonists [that day]. If we had made a mistake, Ren, our performance leader, would have been angry. [Laughs.]

Ruki Shiroiwa: The concert is now available on Amazon Prime Video in Japan, and I've already watched it. While on stage, I felt that everything went smoothly, and I was really happy. However, looking back, I noticed that there are also areas where we need to improve. In the future, if we perform at the Kyocera Dome [again] or the Tokyo Dome, we would like to increase the quality of the performance.

Winning The Excellent Work Award At The 65th Japan Record Awards

Issei Mamehara: During a period when we were looking to make exciting songs, we had the opportunity to do "Trigger," and it received the Excellent Work Award at the Japan Record Awards. We were really honored. I wouldn't go as far as calling it our representative song, but we would like many people to truly listen to it.

Keigo Sato: I'm still skeptical about why "Trigger" wasn't a title track. I knew it was going to go viral. [Laughs.]

Returning To "Kōhaku Uta Gassen," Japan's Biggest End-Of-The-Year Television Special

Sho Yonashiro: "Kōhaku" is a [major] television show in Japan, and we had the opportunity to be invited [to perform] for a second time. There are a lot of K-pop artists coming in [as guests], and we know there are some comparisons between us and them.

All I can think of is that we need to demonstrate we can be competitive and shouldn't be satisfied with our position. After being there for two years, we need to continue expanding our [performance] skills and be more charismatic on stage.

Ren Kawashiri: It would not be an exaggeration to say that our role as top batters [for the White Team] somewhat determined the show's momentum. Back in 2022, we didn't know what we were doing, so we just tried our best, but the second time around, we had more room to think about how to create a good ambience.

Heading Down A New Road With HITCHHIKER

Keigo Sato: My favorite song [from HITCHHIKER] is "Lied to you" because up until this point, we didn't have a track with this kind of Western-style [flow]. The lyrics talk about heartbreak and the inability to express your feelings, and the singing is really great. It's very similar to an Olivia Rodrigo song.

Junki Kono: The bittersweet atmosphere of [our B-side] "Lemon Candy" illustrates the emotion of "I can do anything for you." These may be extreme words, but I put the message in the lyrics that I feel [about] you that strongly.

When I heard the song, I instantly knew that it was composed by Yonghwa-san [from CNBLUE] because it really conveyed his vibe. He taught me many things during the recording session, such as how to sing with more of my own personality, which made me a little nervous.

Syoya Kimata: Our title track is called "Love seeker," and I believe our trajectory is like hitchhiking as we search for the love of the audience in Japan and people who don't know about JO1 yet. I hope we can continue spreading our music and gain more recognition, so we will keep working hard to achieve that.

Ren Kawashiri: I feel we have a common understanding that has developed over the past five years. We are taking advantage of the fact that we have 11 members, which, in some cases, may be considered too many people, but we believe that each one of us injects strength into the group.

Steering Towards A Bright Future

Sho Yonashiro: We still feel that we must become more famous – even though we have achieved a lot as a boy group [in Japan]. It's been almost five years since our [formation], and we have gained experience and grown significantly compared to our beginnings. However, when we look outside Japan, many don't know who JO1 is, and I think this is a challenge worth taking over and over again.

Sukai Kinjo: JO1 is very strong and unique on stage, and that’s where we can show how powerful we are as a group. I think our artistic [essence] resonated well with people in Los Angeles, and we do have the potential to reach more international fans. I believe it will be a matter of time before we go viral around the world. [Laughs.]

Ren Kawashiri: We will be superstars!

10 Neo J-Pop Artists Breaking The Mold In 2024: Fujii Kaze, Kenshi Yonezu & Others | GRAMMY.com (3)

Camila Cabello & Lil Nas X

Photo: Courtesy Camila Cabello & Lil Nas X

list

May 10 is quite the stacked day of new music across all genres — from Post Malone & Morgan Wallen's country collab, to Stray Kids' team-up with Charlie Puth, to The Chainsmokers and Kings of Leon. Check out some fresh releases to enjoy this weekend here.

Nina Frazier

|GRAMMYs/May 10, 2024 - 06:55 pm

As the summer quickly approaches, artists from every genre continue to unveil new music for warmer weather. Friday May 10 is particularly packed with anticipated and surprise releases from both emerging talents and established names.

The new albums alone prove just that: pop songsmith Alec Benjamin's 12 Notes, folk-rock band 's The Process, regional Mexican stars Grupo Frontera's Jugando a Que No Pasa Nada, and GRAMMY-winning R&B singer Andra Day's Cassandra, to name a few.

Meanwhile, a big, cool glass of major rap releases is here to help wash down the piping hot Kendrick and Drake beef served up over the last week. Full album releases debuted from Gunna, Chief Keef, and Ghostface Killah — the latter featuring guest spots from Nas, Kanye West, Raekwon, Method Man and more. Hottie Megan Thee Stallion's powerful new single, "BOA", sets the stage for her Hot Girl Summer tour which officially starts on May 14. New songs from Ice Spice, Kodak Black, NLE Choppa, Coi Leray, G-Eazy, Yung Gravy, Ski Mask the Slump God set the playlist for a weekend full of slappers.

There's tons of collaborations, too, including the much-teased pairing of Post Malone and Morgan Wallen with "I Had Some Help," a track that showcases Malone's furtherance into country in a catchy, reflective anthem. But country music lovers also have more to enjoy this weekend: Orville Peck's duets project, Stampede Vol.1, features the likes of Willie Nelson and Elton John," while Scotty McCreery's Rise & Fall and Avery Anna's single "Blonde" fill the fuel tank for a rodeo-ready summer.

BTS's RM delivers another solo track "Come Back to Me" and Stray Kids dropped a new collaboration with Charlie Puth, coming fresh off the K-pop group's appearance at the Met Gala earlier this week. And the electronic and rock scenes are not left behind, with A.G. Cook exploring a new twist on Britpop and Sebastian Bach's release of Child Within The Man.

Dive into today's releases from Megan Thee Stallion, The Chainsmokers, RM, Stray Kids with Charlie Puth, Camila Cabello with Lil Nas X, Post Malone and Morgan Wallen below.

Megan Thee Stallion, "BOA"

Megan Thee Stallion's new single "BOA" continues to play up the themes of empowerment and self-realization that define her current musical phase and comes just days ahead of her Hot Girl Summer Tour starting on May 14. The song's cover art features Megan with a striking snake, a recurring symbol of rebirth that has been significant in her recent work, appearing in tracks like the Billboard Hot 100 hit "Hiss" and the 2023 song "Cobra."

"BOA" is a continuation of Megan's snake-themed narrative, but serves as a saccharine homage to her favorite late-'90s and early 2000s anime and video game classics. The music video features references to Scott Pilgrim, One Piece, Dance Dance Revolution, and iconic 3D fighting games like Mortal Kombat, complete with visuals and Gantz-inspired outfits.

Speaking to Women's Health about her upcoming summer album, Megan discussed the personal growth and renewal she has experienced, inspiring this new era of music. "I was inspired to create this album about rebirth because I feel I am becoming a new person physically and mentally," she shared.

Camila Cabello & Lil Nas X, "HE KNOWS"

Camila Cabello teams up with Lil Nas X for the tantalizing new song "He Knows," delivering a radio-friendly track that's as catchy as it is lustful. The new music mirrors the infectious energy of their recent appearance at FKA Twigs' Met Gala afterparty, where they both were seen dancing the night away behind the DJ booth.

"He Knows" serves as a precursor to Cabello's highly anticipated fourth solo album, C,XOXO, — set to drop on June 28 — and teases a glimpse of Cabello's evolving artistic direction. The single follows on the heels of her recent hit "I LUV IT" featuring Playboi Carti, part of the reimagining of her sound and artistic brand.

RM, "Come Back To Me"

BTS member RM has released a new single, "Come Back To Me," accompanied by a music video. The relaxed track gives fans a taste of his upcoming second solo album, Right Place, Wrong Person, set to release on May 24.

In the song, RM explores themes of right and wrong, capturing the complex emotions of wanting to explore new avenues while wishing to stay comfortable in the present. "Come Back To Me" features contributions from OHHYUK of the South Korean band HYUKOH, and Kuo of the Taiwanese band Sunset Rollercoaster. Additional credits include JNKYRD and San Yawn from Balming Tiger. RM first performed "Come Back To Me" during a surprise appearance at BTS bandmate Suga's concert in Seoul last summer, noting it as a favorite from his forthcoming album.

The music video for "Come Back To Me" was written, directed, and produced by Lee Sung Jin, known for his work on the Netflix show "Beef." The video features actress Kim Minha from the Apple TV+ series "Pachinko" and faces themes of identity and self-reflection, showing RM confronting different versions of himself. Its cast includes notable Korean and American actors such as Joseph Lee, Lee Sukhyeong, and Kim A Hyun.

Post Malone & Morgan Wallen, "I Had Some Help"

Post Malone and Morgan Wallen blend their distinct musical styles in the much-anticipated release of their collaborative single "I Had Some Help." Merging Malone's versatile pop sensibilities while leaning into his country roots with Wallen's, well, help, the duet is a unique crossover that has had fans clamoring to hear more since the two first teased the song earlier this year.

Finally premiering during Wallen's headlining performance at Stagecoach Festival on April 28, the uptempo song explores themes of mutual support and shared experiences, encapsulated by the lyric, "It ain't like I can make this kind of mess all by myself."

The collaboration has sparked significant buzz and showcases the duo's chemistry and shared knack for storytelling. This single highlights their individual talents as well as their ability to bridge genre divides, already promising to be a hit on the charts and a favorite among fans.

The Chainsmokers, No Hard Feelings

Maestros of mainstream emotion, The Chainsmokers continue to master the art of turning personal reflections into global anthems with their latest EP, No Hard Feelings. The six-song project see Alex Pall and Drew Taggart exploring the emotional highs and lows of modern relationships, weaving their signature dance beats with pop sensibilities as they have since 2015's "Roses."

The duo's latest release serves as a soundtrack to both sun-kissed days and introspective nights. The collection includes the single "Friday," a collaboration with Haitian-American singer Fridayy, described by the duo as a direct descendant of "Roses." Other tracks, such as "Addicted," also underscore the Chainsmokers' knack for capturing the zeitgeist of contemporary love and loss.

Kings of Leon, Can We Please Have Fun

Kings of Leon return with their signature blend of rock and introspection on their ninth studio album, Can We Please Have Fun. The LP finds the band infusing their established sound with fresh, unbridled energy, reminiscent of their early days yet matured by years of experience. The album features standout tracks like "Mustang" and "Nothing To Do," which mix playful lyrics with serious musical chops, showcasing Kings of Leon's unique ability to combine rock's raw power with catchy, thoughtful songwriting.

The band is set to bring Can We Please Have Fun to life on their 2024 world tour, starting in Leeds, United Kingdom on June 20 and wrapping in Bridgeport, Connecticut, on Oct. 5. Fans can expect a high-energy series of performances that blend new tracks with beloved classics, all delivered with the Kings of Leon's legendary fervor.

Stray Kids & Charlie Puth, "Lose My Breath"

Stray Kids have teamed up with Charlie Puth for their latest release, "Lose My Breath," a track that blends K-pop dynamism with Western pop flair, written by Stray Kids' own producer team 3racha (Bang Chan, Changbin, and Han) along with Puth. The TK song details a whirlwind of emotions, describing symptoms of breathlessness and heart-palpitating moments encapsulated in the lyrics: "I lose my breath when you're walking in/ 'Cause when our eyes lock, it's like my heart stops."

"Lose My Breath" is described as a "warm-up" for Stray Kids' forthcoming album, set for release this summer. The track further highlights the global appeal of Stray Kids ahead of their highly anticipated headlining set at Lollapalooza in August. It also continues Puth's engagement with K-pop, following his previous work with other K-pop acts including his collab with BTS' Jungkook, "Left and Right," and "Like That," a song he co-wrote for K-pop girl group BABYMONSTER.

10 Neo J-Pop Artists Breaking The Mold In 2024: Fujii Kaze, Kenshi Yonezu & Others | GRAMMY.com (4)

YOASOBI

Photo: Kato Shumpei

feature

YOASOBI, blending J-pop and Vocaloid with narrative-driven songs, is capturing a global audience through their performances at major festivals like Coachella and Lollapalooza, marking a significant moment for Japanese music on the international stage.

Tássia Assis

|GRAMMYs/Apr 9, 2024 - 04:37 pm

For decades, Japanese music has been one of the hardest to access as a foreigner. Even with the popularization of cultural exports like anime and the emergence of streaming platforms, it is still considered a niche, and fans often have to dig deep in order to find albums, translations, or any kind of content at all.

"There weren’t many opportunities for Japanese music to go out into the world until now," says YOASOBI’s producer and songwriter, Ayase, over a Sunday morning Zoom from Tokyo. "If we were to break into the mainstream, I think there’s a lot more work to do. Being a part of Coachella is one of them."

The duo, composed of Ayase, 30, and vocalist Ikura, 23, is gearing up for their first performance at the mighty Californian festival next weekend, plus two sold out headline shows in Los Angeles and San Francisco. In August, they are set to play at Lollapalooza in Chicago, IL.

"Performing at festivals like Coachella was one of our goals when we put our live team together, so I believe that it will be a place for us to grow further,” says Ikura, who lived in Chicago as a kid and considers these opportunities a "full circle" moment.

Read more:

Formed in 2019, YOASOBI found overnight success with their debut single "Yoru ni Kakeru," a bright-sounding but harrowing tale that topped Billboard’s Japan Hot 100 chart for six non-consecutive weeks. They continued to rise further, recording five EPs (three in Japanese, two in English), the opening theme to Netflix’s anime series "Beastars," 2021’s "Kaibutsu," and their magnum opus so far: "Idol."

Released in 2023, "Idol" became a massive hit, placing No.1 at Billboard's Japan Hot 100 chart for 22 weeks and counting — an all-time record break. It was also the nineteenth best-selling song of 2023 worldwide, according to the IFPI. With these accolades, it’s easy to understand why the duo is fully booked, but what makes their music so enticing to global audiences?

Listening to YOASOBI is like entering a rabbit hole. First, you get hypnotized by the glistening synths, bursting like fireworks, and the rock riffs taking melodies to full-speed. Then, you discover their adage is "novel into music," and all songs are based on fictional stories written by various authors. There’s also the animated music videos, each with a different style, giving their sounds another layer for interpretation. And finally, there are Ayase’s and Ikura’s (under the name Lilas Ikuta) own solo careers — treasure troves ready to be unearthed.

"I don't know, to be honest," says Ayase when asked about their growing popularity. "I guess the fact that a lot of Japanese [exports] have been prevalent around the world had to do with it. But also, maybe it's because people are experiencing this combination of music with storytelling that is interesting to them." Ikura agrees, adding that YOASOBI allows fans to "enjoy this bigger world that we are part of in a more three-dimensional way."

The experience is similar to how they create their music: mining, collecting, mixing, and transforming different threads into a new fabric. From fictional stories, Ayase transmutes his feelings into beats on his laptop with Logic Pro, then inputs melodies and lyrics through Vocaloid softwares like Hatsune Miku. Ikura listens to the Vocaloid demos, and then adds her own feelings and flair into the interpretations.For English-language tracks, they work with translator Konnie Aoki, who is "very mindful of phonetic sounds," and Ikura listens to the Japanese versions up until it’s time to record, so that she can have "the right emotions set."

It’s such a natural process for them that Ayase is surprised to know that there are still people who don’t consider Vocaloid as "real" music. “Those people probably don’t know what music is,” he says with a laugh. “Do they think that instrumental music, where there's no human singing, isn’t real music? There’s really great Vocaloid music out there, and it’s basically [voices] created through synthesizing softwares. It's very different from AI, which is auto-generated music. Vocaloid is humans creating music using these softwares. That's the only difference from a human singing a song.”

To Ikura, who maintains her burgeoning solo career in tandem with YOASOBI’s busy schedule, Vocaloid allowed her to broaden her talents. "It is my first time singing songs that somebody else wrote, so it was an opportunity to challenge myself with things that I wouldn't necessarily write, or sing in a tone or voice that I wouldn't come up with myself." She says that these experiences influence her solo works all the time, in a "synergy" that allows her to "have more colors to work with in my palette."

"I started producing music through Vocaloids,” adds Ayase. “And it truly broadened my ideas and imagination when it comes to creating music. It allows creators to come up with melodies that a human singer may not come up with. It's a fascinating culture. The possibility I feel is infinite, and it really makes the impossible possible, in a way.”

Read more: It Goes To 11: How One Piece Of Technology Makes YOASOBI's Musical Vision Come To Life

Endless possibilities are also a big allure in AI technologies, but Ayase doesn’t see this as a threat. With the right boundaries, it’s just a tool — like Vocaloid, Logic Pro, and the internet — that can be used positively. "However, as a creator myself, I really hope that creative works come out of the imagination and ideas of the human mind. In that sense, [AI] may not be 100% a positive thing for us," he shares.

But that’s something for the future. Now, YOASOBI is focusing on their very real, very tangible events ahead. "Finally, we have this opportunity where people around the world are discovering our music. So, performing at festivals like Coachella, Lollapalooza, or doing our solo shows, I think it's important that we communicate with the audiences and maximize this opportunity as much as possible," says Ikura.

And it’s not just YOASOBI getting all the attention: according to data and research company Luminate, J-pop in general is on the rise. "I’m very proud, as a Japanese person, for that situation. For us, it’s really about taking it one step at a time," says Ayase. “Our ultimate wish is to have our music or reach as many people around the world as possible, and so we will continue to work hard every day."

9 Essential K-Pop/Western Collabs: From BTS And Megan Thee Stallion, To IVE And Saweetie

10 Neo J-Pop Artists Breaking The Mold In 2024: Fujii Kaze, Kenshi Yonezu & Others | GRAMMY.com (5)

Megan Thee Stallion at the 2021 GRAMMYs.

Photo: Kevin Mazur/Getty Images for The Recording Academy

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Relive the moment Megan Thee Stallion won the coveted Best New Artist honor at the 2021 GRAMMYs, where she took home three golden gramophones thanks in part to her chart-topping smash "Savage."

D. Mariah

|GRAMMYs/Apr 5, 2024 - 05:25 pm

In 2020, Megan Thee Stallion solidified herself as one of rap's most promising new stars, thanks to her hit single "Savage." Not only was it her first No. 1 song on the Billboard Hot 100, but the "sassy, moody, nasty" single also helped Megan win three GRAMMYs in 2021.

In this episode of GRAMMY Rewind, revisit the sentimental moment the Houston "Hottie" accepted one of those golden gramophones, for Best New Artist.

"I don't want to cry," Megan Thee Stallion said after a speechless moment at the microphone. Before starting her praises, she gave a round of applause to her fellow nominees in the category, who she called "amazing."

Along with thanking God, she also acknowledged her manager, T. Farris, for "always being with me, being by my side"; her record label, 300 Entertainment, for "always believing in me, sticking by through my craziness"; and her mother, who "always believed I could do it."

Megan Thee Stallion's "Savage" remix with Beyoncé also helped her win Best Rap Song and Best Rap Performance that night — marking the first wins in the category by a female lead rapper.

Press play on the video above to watch Megan Thee Stallion's complete acceptance speech for Best New Artist at the 2021 GRAMMY Awards, and remember to check back to GRAMMY.com for more new episodes of GRAMMY Rewind.

Black Sounds Beautiful: How Megan Thee Stallion Turned Viral Fame Into A GRAMMY-Winning Rap Career

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10 Neo J-Pop Artists Breaking The Mold In 2024: Fujii Kaze, Kenshi Yonezu & Others | GRAMMY.com (2024)

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