8 Trends Set to Define 2024 Fashion (2024)

Twenty twenty-threehas been a wild and crazy ride in the fashion industry, with creative directors coming and going, designers completely revamping their brands, and finally, some fresh-feeling trends debuting on the runways. New avenues of inspiration have beenintroduced by way of sports, with Rihanna appearing at theLas Vegas Grand Prix in Gucci, Prada, and Balenciaga; Netflix's Beckham reminding us of every Posh Spice game-day outfit from the '90s and early aughts; and Grace Wales Bonner continuing to bring soccer style to the fashion set through her collaboration with Adidas. And of course, there's the quiet-luxury movement,which single-handedly ushered in a return to simple,wearable style after years of saturated hues, maximum volume, and over-the-top accessories.

Because of all this,I have a pretty good idea of what 2024 will look like sartorially and, specifically,which trendswill go on to define its 365 days. From the one designer who's set to rule the year ahead tothe one color you can expect to see on every bag, sweater, dress, and shoein January and beyond, everything you need to know about fashion post–December 31 isyours for the taking below. And remember to take notes. In a few weeks' time,when everyone else is scrambling to refresh their wardrobes to go along with their resolutions, you'll be sitting pretty knowing you've alreadyearned a master's in2024 fashion.

8 Trends Set to Define 2024 Fashion (1)


@abimarvel; The Row; @modedamour; Phoebe Philo; The Row; Getty Images/MEGA/GC Images

Unlike many of today's luxury brands that have embraced social media with open arms, allowing them to be everywhere all at once, a small offset of the landscape has taken a different,quieter approach. These are the Phoebe Philos, Khaites, and The Rows of the world, and they're proving that you don't need to scream with big logos, international advertising campaigns, anda goal of ubiquityto garner acclaim in 2024. For these labels, control of their brand narratives is of the utmost importance, which means the people who wear their pieces are hand-selected and on a very exclusive list. In turn, when you see someone donning head-to-toe The Row like Jennifer Lawrence or Phoebe Philo like Rosie Huntington-Whiteley, they automatically appear leveled up and worthy of admiration. If you're a fan of timepieces, think of them as the equivalent to a Patek Philippe or Audemars Piguet. Everyone wants one, but not everyone can have one. And while those hyper-social companies will no doubt continue to find success in other ways, in 2024, themore hushed, aspirational ones are predicted towin out in more ways than one, setting the standards for who and what is cool throughout the year ahead.

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Phoebe Philo

Milanese Pant


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The Row

Avio Cotton Trench Coat


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Elena Studded Leather Shoulder Bag


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8 Trends Set to Define 2024 Fashion (5)


Getty Images/MEGA/GC Images; @noore; Gucci; @hoskelsa; Versace/Launchmetrics Spotlight; Ferragamo; Saint Laurent; Proenza Schouler/Launchmetrics Spotlight;@abimarvel

Oh, you thought fashion's obsession with all things red would fizzle out just like your midnight glass of champagnecome New Year'sDay? Think again. Rather,I'm expecting the color—which first debuted in limited collections for S/S 23 butreally became unmissable six months later at the F/W 23 shows—to continue its period of domination well into 2024. And I'm not just saying that. The vibrant shade is already destined to make waves when the spring 2024 collections arrive in stores following a storming performanceat Proenza Schouler, Ferragamo, The Row, and more showsfrom September. But that's not all. The popular color's darker, moodier sister inoxblood or black-cherry redis set to follow suit after an equally popular season, where it showed up at Gucci, Versace, and Saint Laurent.

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Le Monde Beryl

Luna Leather-Trimmed Mesh Ballet Flats


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Enzo Knit Top


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8 Trends Set to Define 2024 Fashion (9)


Robert Kamau/GC Images/Getty Images; @taniceelizabeth; Ferragamo; Proenza Schouler/Launchmetrics Spotlight; Bally/Launchmetrics Spotlight; Peter Do; Tove; 16Arlington; Emilia Wickstead

If I know anything aboutlifein 2024, it's this: Stocking up on elevated basics will remove a majority of your morning stress. It's that easy. And designers know it. Across the board, simple, timeless, and versatile pieces have replaced louder,showier alternatives, with brands like Ferragamo, Proenza Schouler, Bally, and Tove all taking a minimal approach to dressing for the year ahead. And while their pieces will, of course, be on the pricey side, there's no reason you can't save a bit on your wardrobe staples thanks to fashion insider go-tos like COS, Massimo Dutti, Uniqlo, and Mango. If you're going to splurge, do it onbelts, handbags, jewelry, and footwear, all of which are far easier to wear again and again and will elevate all of your new easy basics.

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Rib-Knit Halterneck Dress


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Glossed-Leather Belt


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Double Breasted Suit Blazer


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8 Trends Set to Define 2024 Fashion (13)


Backgrid; Wales Bonner/Launchmetrics Spotlight;Jared C. Tilton/Getty Images;MEGA/GC Images/Getty Images; No.21/Launchmetrics Spotlight; Valentina Frugiuele/Getty Images;THE HAPA BLONDE/GC Images/Getty Images;Laurence Griffiths/Getty Images

Look around. Everyone's watching—not to mention talking, tweeting, and dressing for—sports. And the craze over all things athletic hasn't even hit its peak yet, let alone its end. According to a Business of Fashion piece about the Las Vegas Grand Prix earlier this month, Lewis Hamilton's Burberry, Bottega Veneta, and Valentino looks from the race earned media impressions valued between $780,000 and $830,000. Meanwhile, fashion girls like Emili Sindlev, Caroline Daur, and Rosie Huntington-Whiteley are all quickly becoming F1 regulars. On the tennis front, fashion research account @databutmakeitfashion reported that the number of fashion-related searches from the U.S. Open were 26% higher than those from New York Fashion Week thanks to appearances by Kylie Jenner and Timothée Chalamet, Nicole Kidman, Katie Holmes, and Hailey and Justin Bieber, not to mention Coco Gauff's on-court looks. And then there's Taylor Swift, whose attendance at the Kansas City Chiefs game in September caused a nearly 400% increase in sales for Travis Kelce's merchandise, says Axios. (Casual.) Clearly, fashion people these days aren't immune to the draws of a good game, and they're all too willing to use it as an excuse to put on a chic outfit. But if you're more interested in shopping than actual sports watching, more power to you. It'll take all of your free time and concentration to score a pair of Wales Bonner x Adidas Sambas anyway, the likes of which sell out faster than Swift's Eras Tour tickets.

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Wales Bonner

Home Polo


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Samba OG Embellished Suede-Trimmed Leather Sneakers


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Sacai x AMG

Logo Stripe Rib Crew Socks


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8 Trends Set to Define 2024 Fashion (17)


Bally/Launchmetrics Spotlight; Tory Burch;Han Myung-Gu/WireImage/Getty Images; Altuzarra; Ferragamo;Bally/Launchmetrics Spotlight; Carven; Ferragamo; Gucci

As I mentioned, the fashion landscape is changing dramatically as creative directors play an adult version of musical chairs for seats at some of the most prestigious houses in the industry. In the last fouryears alone, Ferragamo's gone through an epic rebrand thanks to Maximilian Davis, who'selevatedthe Italian brand into one of today's most beloved and talked about in the entire fashion space. Matthieu Blazy'staken over from Daniel Lee at Bottega Veneta, withLee going to Burberry to revitalize the British label. In September, Peter Hawkings debuted his first collection for Tom Ford to much acclaim, as did Sabato de Sarno for Gucci, Louise Trotter for Carven, andSimone Bellotti for Bally,initiating a sense of newness that's been missing from fashion for quite some time. In turn, 2024 is shaping up to be a year of fresh startsat every turn.

Shop the trend:

Bottega Veneta

Small Andiamo East/West Leather Shoulder Bag


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Stretch-Jersey and Poplin Midi Skirt


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Faux Fur and Leather-Trimmed Velvet Sandals


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8 Trends Set to Define 2024 Fashion (21)


@thevisuelofgrace; COS/Launchmetrics Spotlight; Bottega Veneta; Peter Do; Prada/Launchmetrics Spotlight; The Style Stalker; Sportmax/Launchmetrics Spotlight; Proenza Schouler/Launchmetrics Spotlight; Getty Images/Rachpoot/Bauer-Griffin/GC Images

It wasn't that long ago that the idea of wearing a suit or anything evenremotely corporate-inspired felt utterly repugnant not to mention unrealistic. We spent our mornings, afternoons, and evenings behind a computer screen at home, at best wearing a blouse or sweater on top and boxer shorts andUgg slippers on the bottom. But times have changed dramatically since the quarantine days, and more and more each season, designers and dressers alike are not only softening to the idea of business casual (andeven formal) but craving it. Prada, Peter Do, Bottega Veneta, and Proenza Schouler all tapped their HR departments for tips on the perfect suit to wear back to work, while chic fashion people dug out their Monday-morning finest from pre-COVID storage to wear during fashion week in Milan and Paris. As a result, I'm predicting all things pinstripes, ties, sharp shoulders, and even sharper collars to win the head-to-head against sweatpants in 2024. And if inspiration's what you need, just watch Suits.Rachel Zane and Jessica Pearson have this trend down.

Shop the trend:


Kasia Pinstripe Tailored Maxi Skirt


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Billie Vest


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Wool-Blend Minimalist Pleated Pants


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8 Trends Set to Define 2024 Fashion (25)


@clairerose; 16Arlington;Tod's/Launchmetrics Spotlight; The Style Stalker; Altuzarra; Carven;@_jeanettemadsen_;@nlmarilyn; Tory Burch

Remember when every viral fashion collection included micro miniskirts, Y2K belt buckles, and crop tops? Same. Now forget it completely, becauseentering into 2024, the look everyone will be going for is on the opposite side of the dressing spectrum to anything one is likely to reference when talking about early aughts fashion tropes. I'mreferring topure elegance,an up-and-coming trend thatbrands like Prada, 16Arlington, Altuzarra, and Chanel have alljumped on board withfor the upcoming year. Prepare for anabundance of duch*ess satin and tweed,not to mention A-line silhouettes in the form of voluminous skirts and dresses, formal opera coats and gloves to match, kitten-heel pumps,and really anything that could've been found in the costume department of The Marvelous Mrs. Maisel.

Shop the trend:


Evening Shimmer Pleated Maxi Skirt


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Massimo Dutti

High-Heel Shoes


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duch*esse Silk-Satin Peplum Jacket


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8 Trends Set to Define 2024 Fashion (29)


@haileybieber; Tory Burch; Jonny Marlow;Taylor Hill/FilmMagic/Getty Images; Tory Burch;Gilbert Carrasquillo/GC Images/Getty Images;@kerrywashington

Every year, there's one brand that sticks out as the clear favorite among the fashion crowd. It's talked about constantly and worn even more, and because of both, it becomes almost impossible to avoid (in a good way). We've seen it happen with Bottega Veneta, whenpouch bags and kelly green were a dime a dozen during fashion month. Prada's taken the position for a few years now,setting trends for future seasons and becoming one with the early 2020s zeitgeist.Come 2024, though, that brand is Tory Burch.

What sets the New York–based brand apart is the way it approaches consumers. The designer, who steppeddown from her role as CEO in 2018 in order to focus her attention on the creative side of the business, has one of the fashion world's most nuanced understandings of howwomen want to experience clothes, from the actual pieces she makes to the shopping experience she's created in her stores. In amanner that contrasts Phoebe Philo and Mary-Kate and Ashley Olsen's marketing methods for their labels, Burchreally puts herself and her brand out there, hosting friendsgivings and Upstate New York slumber partieswith its closestfriends, i.e., the coolest and most influential young people inthe city. At the same time, she's dressing interesting celebritiessuch as Kerry Washington, Emily Ratajkowski, and Alix Earle; hosting the buzziest shows during New York Fashion Week; and winning coveted awards. In turn, Burch is proving that exclusivity isn't the only way to succeed in the modern fashion ecosystem.

Shop the trend:

Tory Burch

High-Rise Wide-Leg Corduroy Pants


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Tory Burch

Pierced Mule


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Tory Burch

V-Neck Wool-Blend Jumper


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I am a fashion enthusiast with a deep understanding of the fashion industry, including its trends, designers, and the dynamics of the fashion landscape. I stay updated with the latest runway shows, designer movements, and emerging trends through various sources such as fashion publications, industry reports, and social media platforms. My expertise comes from not only following the developments in the fashion world but also from actively engaging in discussions, analyzing fashion collections, and understanding the historical and cultural context of different fashion movements.

Fashion Concepts in the Article

1. New Avenues of Inspiration: Sports Influence in Fashion

The article highlights the influence of sports on the fashion industry, with references to prominent figures like Rihanna and Grace Wales Bonner integrating sports-inspired styles into their collections. The impact of sports on fashion is evident through the use of athletic wear and the prevalence of sports-related appearances in the fashion world.

2. Quiet-Luxury Movement and Exclusive Brand Narratives

The concept of quiet luxury is discussed, emphasizing the appeal of brands such as Phoebe Philo and The Row, which prioritize control of their brand narratives and maintain exclusivity. The article mentions that these brands are focused on hand-selecting their clientele, leading to an elevated and aspirational image.

3. Color Trends: Red and Darker Variations

The article highlights the enduring popularity of the color red in fashion, indicating its dominance in the upcoming year. Additionally, darker shades such as inoxblood or black-cherry are expected to follow suit, as demonstrated by their presence in collections from notable fashion houses.

4. Emphasis on Elevated Basics and Minimalist Approach

The importance of elevated basics and a minimalistic approach to dressing is emphasized, with a shift towards simple, timeless, and versatile pieces. Brands like Ferragamo, Proenza Schouler, and Bally are mentioned as exemplifying this trend, catering to the need for wardrobe staples that offer both quality and versatility.

5. Fashion's Obsession with Sports and Athletic Influences

The article discusses the growing influence of sports on fashion, with a focus on the presence of fashion-related content and appearances at events such as the Las Vegas Grand Prix and the U.S. Open. The intersection of fashion and sports is highlighted, indicating the widespread appeal of athletic-inspired styles within the fashion community.

6. Evolving Fashion Landscape and Creative Director Movements

The article acknowledges the dynamic nature of the fashion landscape, noting the significant changes brought about by creative directors at prestigious fashion houses. The impact of new creative leadership at brands such as Ferragamo, Bottega Veneta, and Gucci is highlighted, signaling a year of fresh starts and rebranding within the industry.

7. Shift towards Business Casual and Formal Attire

The shift towards business casual and formal attire is discussed, indicating a departure from the casual fashion trends prevalent during the quarantine period. Designers and brands such as Prada, Bottega Veneta, and Proenza Schouler are mentioned for their emphasis on tailored suits and corporate-inspired fashion, reflecting a growing preference for more polished and professional looks.

8. Trend Towards Pure Elegance and Formal Attire

The article emphasizes a trend towards pure elegance, with a focus on luxurious fabrics, A-line silhouettes, and formal opera coats. Brands such as Prada, 16Arlington, Altuzarra, and Chanel are noted for embracing this trend, signaling a shift towards refined and sophisticated dressing styles.

9. Brand Spotlight: Tory Burch's Approach to Fashion

The article highlights Tory Burch as the favored brand among the fashion crowd for the upcoming year, attributing its success to the brand's understanding of consumer preferences and its unique approach to marketing and brand positioning. The brand's inclusive and engaging strategies are contrasted with traditional notions of exclusivity in the fashion industry, signaling a shift in the approach to brand success and recognition.

These concepts collectively provide insights into the evolving trends, brand dynamics, and fashion movements that are expected to define the sartorial landscape in the year 2024.

8 Trends Set to Define 2024 Fashion (2024)


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